WBL

Wellness & Beauty Lab

BRANDING / DESIGN / FEATURED

ABOUT WBL.

Wellness & Beauty Lab is the spa area of one of Porto’s most prestigious hotels, Porto Palácio. It’s a retreat in one of main avenues of the city. With a relaxed atmosphere, it’s a haven, surrounded by all the hustle and bustle of Boavista. WBL aims to offer a tranquil experience to awaken the senses and provide the well-being of both mind and body. Presenting a wide range of health and beauty services, WBL combines ancient techniques with state of the art technology in order to offer outstanding services and a world class spa experience to those who visit them.

SOOCHY LAB.

It was our responsibility to design WBL brand identity, conveying the idea of its premium services and its relaxed, spa-like atmosphere. The briefing was to come up with a brand that could live above and beyond the prestige associated with the hotel, incorporating the range of services offered by WBL: spa, therapy and hairstyle. The inspiration for the logo is the doors through which you enter WBL’s space: the arabic-style shapes were the perfect gateway to portrait the relaxed, oasis-like ambience of the space. Three color variations where attributed to the logo in order to represent the three main categories of services provided by WBL, all of which impart a sense of calmness while also evoking nature. 

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