ACTION / ADVERTISING / BRANDING / DESIGN / FEATURED
ABOUT PORTUGAL FASHION.
Portugal Fashion is the main fashion event in Portugal. Corresponding with the international Fashion Week calendar, Portugal Fashion presents collections by national designers and brands twice a year. Being a fashion event, the branding is constantly being reinvented in order to keep up with trends while also conveying the theme of each edition.
It’s part of Portugal Fashion’s philosophy to shake up the brand identity in every edition. Soochy has had the honor to develop the graphic concept for several editions of the event. Starting from a general theme or idea, we design and produce all kinds of media for the season’s event: invites, programs, outdoor advertising, media advertising, posters and everything in between. We also take on the responsibility of producing brand activation happenings within the event. The graphic concept sets the tone for each edition and brings unity and cohesiveness to the event.